Customer's New Voice: Extreme Relevancy And Experience Through Volunteered Customer Information

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Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business inn...

File Size: 3157 KB
Print Length: 319 pages
Page Numbers Source ISBN: 111900232X
Publisher: Wiley; 1 edition (September 12, 2014)
Publication Date: September 12, 2014
Language: English
Text-to-Speech: ::::
Word Wise: Enabled
Lending: Not Enabled
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Format: PDF ePub Text TXT fb2 ebook

A nice fast-paced read with the happily-ever-after you expect from a Harlequin Presents. Purchase this book for yourself and as a gift for someone else. Smith and Perez have done an excellent job tracing the history, doing so with intelligence, wit, and attention to detail. Now comes an endgame on a quite different track. "Provocative and compelling, filled with Susan Griffin's typically wise and beautiful writing, The Book of The Courtesans rescues from near oblivian some of history's most outrageous and audacious women. book Customer's New Voice: Extreme Relevancy And Experience Through Volunteered Customer Information Pdf. Night Watcher by Chris LongmierI received a copy of this novel for review purposes. 1, which had so many positive reviews, and work toward Siege. This one was one of our favorite when she was a bit younger. During the second reading i was able to take in the amazing descriptive writing which mark a Courtenay novel and to loose myself in the timewarp he creates in both London and Tasmania as this great story unravellels and the characters mature and change with time. It's odd to remember how consumed I was, how often I laughed out loud. I really don't even think she had a reason. The Billionaire's Sheep was powerful - it made me think.
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tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels.Those offers range from the most basic app model of "Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon" to a more complex model such as an Electric utility value proposition: "We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement." Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value "intentionally/ discretionarily" shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques.Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering "indirect" data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old "indirect" competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage.Learn how to catch up to the new digitalized consumerLeverage direct consumer information from current megatrendsNavigate privacy's current and future metamorphosisUnlock the untapped value of Big Data's true enabler—Little DataParsing "incidentally" volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumersThe timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: "If you make my life easier, reward me, and respect my shared information: I will tell you my secrets."